Idea-driven design practice guided by a holistic core concept.

Dror creates ideas as a vehicle for change, where a structural, emotional, or metaphorical shift yields profound results. Our passion for ideas stems from more than a desire to disrupt: Ideas reflect our experimental spirit and boundless imagination, and allow us to initiate a radical alchemy across disciplines. We use ideas as a medium to achieve value, integrity, and authentic connections.

The New York studio is led by Dror Benshetrit, a designer, thinker, dreamer, and futurist whose ingenuity informs a striking range of affecting, unconventional work. Together, our team of designers, artists, writers, and architects tackles ambitious pursuits by considering the big picture. Our intentionally cross-disciplinary work sharpens our larger understanding of the contemporary environment—built, aesthetic, or otherwise—fueling our ability to devise unexpected yet valuable ideas that lay at the intersection of art, architecture, and design. Rooted in the notion of change, a process in which an object is curiously indeterminate, our work effectively blurs and pushes boundaries.

We engage in unexpected collaborations with top-tier companies, developers, and institutions that share our commitment to promoting well-being through design. Since launching in 2002, we have partnered with Alessi, Bentley, Cappellini, SHVO, Target, and TUMI, among others, whose invaluable knowledge and technical expertise help bring our ideas to life in industries that vary in nature and size. Fueled by Benshetrit’s dedication to promoting well-being, the studio’s distinctive approach results in meaningful, imaginative work that contributes to the greater good. Dror Benshetrit graduated from the Design Academy Eindhoven. Fascinated by geometry, physics, and poetry, his work pushes design beyond its functional application to create extraordinary atmospheric experiences.

He was included in the Wallpaper* Power 200, a roster of the world’s top design influencers released in 2015, and in Fast Company’s Most Innovative Companies 2011 Top 10 in Design. Dror has won GE Plastics’ Merging Boundaries design competition (2001) and has received an iF Product Design Award (2006), Good Design Award (2008 and 2010), and Red Dot Award (2012). His work is included in the permanent collections of major museums in North America, Europe, and the Middle East. An engaging storyteller, Benshetrit has lectured at the University of Pennsylvania’s School of Design, University of Nebraska, and the Wolfsonian—Florida International University museum and research center. He currently serves on the board of the Museum of Arts and Design in New York.

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FAQ

How do we work?

We practice design comprehensively, as vision is the driver for success. Dror believes that every project, small or large, should start with a holistic vision. We charge separately for this stage with a simple contract that outlines IP rights, timeframe and deliverables.

As a comprehensive design practice we like to break the boundaries between disciplines and collaborate with the world's best know-how. Once we and our clients are onboard with the vision, we make sure that we have the specialization on board to bring the vision to life. We tap into our network of collaborators from the world's best engineering firms, architectural firms, and others with unique exceptional knowledge.

Creativity is about questioning convention: today creativity can assist in every aspect of business, which is why we believe our projects should align with the company's mission, enhance the existing direction, or be a part of a micro brand for a larger organization. Design changes our experiences on every level. That's why we think about people's well-being and often transform design typologies to bring new, elevated experiences.
 

What’s next for Dror?

Creativity and beauty can solve the world's most important problems. Dror’s new division SUPERNATURE Labs is focusing on some of the world's biggest issues.

Slimbulb A new LED typology to bring light to 25% of the Earth's population that lives off-the-grid and improve people's light in the developed world.

Houseplant The collaboration between nature and architecture in both existing urban centers and new masterplanning strategies.

QuaDror The deployability of strong structural systems in different applications.

The Lookback An experience of a cosmic perspective as an experiment in human behavior, fostering respect.